Rocky Mountain High
Rocky Mountain High Brands (RMHB) is a Dallas-based, publicly traded powerhouse delivering a fresh line of clean-label energy drinks supercharged with hempseed, guarana, ginseng, and pure beet sugar. Built for marathon gaming sessions and high-intensity training runs, each bold blend fuels your play and your grind without the crash. Rapid iterations, late-night creativity sessions, and nonstop collaboration meant zero downtime between concept and launch. This blitz rebrand proves RMHB is locked and loaded for any challenge, ready to level up on and off the leaderboard.
Brand Stabilization
Following the initial production phase, we strategically paused to reinforce the brand’s foundational framework. This involved comprehensive research into the energy drink category, including market dynamics, consumer behavior, competitive landscape, and key retail channels. Leveraging these insights, we retroactively articulated a distinctive and defensible brand positioning, supported by a compelling narrative. We formalized brand identity standards encompassing logo application guidelines, approved color palettes, typography specifications, and other core visual elements. To conclude the initial engagement, we commissioned professional product photography of the newly developed cans, delivering high-quality assets for use across marketing and promotional channels.
Strawberry Lyte
Delivers a crisp burst of berry brilliance that’s as refreshing as a cool breeze after a hard workout. With the naturally sweet taste of ripe strawberries and a clean, hydrating finish, it’s the perfect balance of flavor and function. Packed with essential electrolytes to keep you energized and replenished, every sip feels like a juicy recharge for your body and mind. Whether you're powering through a training session or just chasing the sun, Strawberry Lyte keeps you light, fresh, and ready for more.