Rocky Mountain High Brands Issues Update on Private Label Agreement

DALLAS, February 13, 2018, (GLOBE NEWSWIRE) — Rocky Mountain High Brands, Inc. (OTCQB: RMHB), a fully reporting consumer goods company specializing in brand development of health conscious, hemp-infused food and beverage products and a naturally high alkaline spring water, announced today the following update from its Chairman, President & Chief Executive Officer, Michael Welch, on the Company’s Master Manufacturing Agreement with CBD Alimentos SA de CV (“Client”).

Mr. Welch stated, “In January, we amended the agreement with our Client at their request to switch from our Rocky Mountain High functional beverages with hemp seed extract to a new formulation of our Rocky Mountain High functional beverages with water soluble cannabidiol (‘CBD’), containing a non-detectable level of 0.00% THC (the compound that creates a ‘high’). With an agreement worth an estimated $7.2 million, we believe that this represents one of the largest single orders of CBD-infused beverages in the industry*. Rocky Mountain High Brands will be one of the first companies to infuse a functional beverage with CBD in a can, which affirms our trailblazer status. Migrating from a hemp-based product to a CBD-infused offering demonstrates our Client’s confidence in Rocky Mountain High Brands’ product quality, capabilities, flexibility, and leadership status.”

Mr. Welch concluded, “In addition to our CBD-infused beverages, we are also researching other   products to present to our Client to enhance their portfolio. As demonstrated by our recent HEMPd product line announcement, we are evolving into a more diverse brand in 2018, which will provide the Company different sources of revenue. This private label agreement is a very important step in our diversification. Properly executing it is a top priority for the Company at this time.”

* See Press Release Announcing Private Label Agreement on December 19, 2017:

About Rocky Mountain High Brands:

ROCKY MOUNTAIN HIGH BRANDS, INC., (RMHB) is a publicly-traded brand management company. RMHB specializes in developing, manufacturing, marketing, and distributing high-quality, health conscious, hemp-infused products that span various “good for you” categories. The Company currently markets a lineup of four naturally flavored hemp-infused functional beverages (Citrus Energy, Black Tea, Mango Energy and Lemonade) and a low-calorie Coconut Lime Energy drink. In addition, the Company offers hemp-infused 2oz. Mango Energy Shots and Mixed Berry Energy Shots. RMHB also bottles and distributes a naturally high alkaline spring water under the name Eagle Spirit Spring Water. In 2018, the Company is expanding its product line to include CBD-infused waters and functional beverages, hemp and CBD-infused foods, a skin care line and nutraceuticals both containing CBD. The Company plans to expand its CBD offerings as new products are developed.

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Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.


Michael Welch, Chairman, President and Chief Executive Officer

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