About Us

Who We Are

Rocky Mountain High Brands

A publically-traded, lifestyle brand management company that markets “good for you” products to health-conscious consumers. We leverage consumer trends and marketing insights for emerging product categories to create meaningful brand experiences.

Through this, we build superior value for our shareholders.

Our Mission

To help people live more productive and healthier lives.

Our Vision

To create and sell “good for you” products that touch people in fun, unique and relevant ways.

Our brands refresh, nourish and inspire people throughout the day.

Why Us

Through innovation, technology and knowledge in the industry, RMHB is creating strong brands that empower people to create healthy habits. We produce top quality products that touch the lives of consumers daily.

 

We do this by leveraging the power of e-commerce through the internet and communicate through digital marketing our cause, our message, and our ongoing education. Our goal is to reach millions of people and bring healthful products into their lives to promote an active and healthy lifestyle.

Value Chain

Management Team

MICHAEL WELCH

CHAIRMAN OF THE BOARD, PRESIDENT, AND CHIEF EXECUTIVE OFFICER

Michael Welch joined the Company in January 2016 as Chief Financial Officer. He was appointed President and Chief Executive Officer in February 2016. In September 2017, he was appointed Chairman of the Board of Directors.

Michael brings more than 30 years of executive and financial management experience to the Rocky Mountain High Brands team. Prior to joining RMHB, he served as CFO Managing Partner for Aventine Hill Partners, Chief Financial Officer and Consultant for multiple small cap companies in Dallas, Texas, and Chief Financial Officer and one of the founders of Stephan Pyles Concepts.

In the late ‘90s, Michael was part of the founders group of Resources Global Professionals (RGP), a publicly-traded, international consulting firm that was initially owned by Deloitte. Prior to his involvement with RGP, for more than ten years, he was employed by Landmark Land Company. His positions included Chief Operating Officer, Vice President of Management Systems, and Controller. He also served as Chief Financial Officer of Oak Tree Savings Bank, a subsidiary of Landmark Land Company and a statewide savings and loan based in New Orleans, LA.

Michael is an alumnus of the audit staff at Deloitte and joined the firm immediately after earning a Bachelor of Business Administration from the University of Oklahoma. He is a Louisiana CPA (inactive status) and has recently completed a term on a not-for-profit board. He currently serves on an Advisory Board for a privately held services company with which he directed a management-led buyout from the founder of the company.

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JOHN BLACKINGTON

CHIEF COMMERCIALIZATION OFFICER

John Blackington joined the Company in February 2018 as Chief Commercialization Officer.

In 2001, he formed one of the leading beverage/food consulting groups in the U.S., GBS Growth Partners. As Managing Partner of GBS, he led the development of cutting-edge commercialization strategies for many successful companies, including Bolthouse Farms, Celsius, Soylent, and BYB Brands, now owned by Coca-Cola. John has jump-started a number of successful new brands in critical areas ranging from building sales and distribution systems, expanding retail availability, developing equity strategies, and strategic partnerships and acquisitions. He created the “Smart Equity Project”, an initiative of linking early stage companies with major industry players, bringing critical growth resources to promising brands, and much-needed growth diversification to large companies.

John received his BS and MBA from the Wharton School of Business at the University of Pennsylvania.

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JENS MIELKE

CHIEF FINANCIAL OFFICER

Jens Mielke joined the Company in August 2016 as Chief Financial Officer.

Jens has over 28 years’ experience in accounting and finance leadership positions. Prior to joining RMHB, he was National Partner, Technical Accounting for Aventine Hill Partners. He founded and led that firm’s Technical Accounting Group, where he provided technical accounting and finance services to public and private clients. Prior to Aventine Hill, he was Chief Financial Officer for a high-growth, publicly-traded retailer, but spent the majority of his career at Deloitte, where he was audit partner in the firm’s Dallas office. He also previously served as Senior Financial Analyst at PepsiCo’s corporate headquarters in Purchase, NY.

His experience includes working with public and private companies in strategic management, accounting, financial reporting, Sarbanes-Oxley compliance, investor relations, initial and secondary public offerings, mergers, acquisitions and divestitures, process improvement and systems implementations.

Jens received his Master and Bachelor of Business Administration degrees from Southern Methodist University. He has been a Certified Public Accountant in the State of Texas since 1991. He serves on the Board of Directors of the Dallas Chapter of Financial Executives International.

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CHARLES SMITH

DIRECTOR, CHIEF OPERATING OFFICER, AND PRESIDENT OF EAGLE SPIRIT LAND AND WATER COMPANY

Charles (Chuck) Smith joined the Company in February 2016 as a Director and Chief Operating Officer. In November 2016, he was also appointed President of Eagle Spirit Land & Water Company. Within the last six years, Chuck has served in several key strategic roles entailing a wide-range of corporate governance.

From 2007 to 2014, he served as a Managing Partner and Managing Member of San Carlos Associates, a multi-million-dollar investment entity located in Dallas, Texas. In addition, until the properties recently sold in 2011, he served as a former Managing Partner and Managing member to several investment partnerships in Midland and El Paso, Texas, with indicated values that exceed $30 million.

These properties included Cornerstone Village and Villa De Madison. Similarly, Chuck currently retains a partnership interest and maintains a consulting relationship at Sawyers Mill in Arlington, Texas – an entity that he has maintained a relationship with since the early 1990s.

Chuck graduated with honors from University of Texas at Dallas with a Bachelor's Degree in Economics and Finance. He has been an active participant in real estate investment opportunities for almost 35 years.

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DAVID SEEBERGER

DIRECTOR AND VICE PRESIDENT, LEGAL

David Seeberger joined the Company in March 2016 as Vice President, Legal. In September 2017, he was appointed to the Board of Directors.

David’s legal experience spans more than twenty-five years of professional practice within the Dallas, Texas, area. He has associated with and partnered in various small law firms throughout his legal career. For the past decade, David has been in private practice. He maintains membership in the State Bar of Texas and the Dallas Bar Association.

His career has included all areas of corporate and small business – due diligence, corporate and business litigation, as well as the areas associated therewith, including general legal counsel for corporate, real estate and commercial bankruptcy proceedings and corporate turnaround efforts.

He is an AV Preeminent rated attorney resulting from the AV Preeminent-Peer Review Rating as conducted by Martindale-Hubbell. David has been engaged, contracted with, or employed by RMHB since 2012.

David received his B.A. from Grinnell College in Grinnell, Iowa and earned his J.D. from the University of Toledo - College of Law in Toledo, Ohio. He is admitted to practice before the Supreme Court of Texas and the United States District Courts for the Northern and Eastern Districts of Texas. He has also practiced in other State and Federal Courts on a pro hoc basis. David is also admitted to practice before the Securities and Exchange Commission (SEC).

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WINTON MORRISON

INDEPENDENT DIRECTOR

Winton “Win” Morrison joined the Company in February 2016 as a Director.

Mr. Morrison is Principal Broker and Owner of Win Morrison Realty. Mr. Morrison spent many years as an IBM executive, based in the former IBM Kingston facility. He operated his own retail business for a time (the Snowflake Ski Shop), and also worked as an antique dealer for most of his adult life. Mr. Morrison opened the Kingston office of Win Morrison Realty in 1982. Win Morrison Realty now has five offices to serve the region. Currently, the company is actively pursuing expansion into other locations within other parts of the region.

DEAN BLYTHE

INDEPENDENT DIRECTOR

Dean Blythe joined the Company in March 2018 as a Director.

Dean is the Founder and Managing Partner of TDF Resources, an advisory and investment firm he founded in January 2009 that provides advisory, management, and transaction services to public and private companies across a wide spectrum of industries. Before he joined RMHB, he served on the Board of Directors of Journal Communications, Inc., an NYSE-listed company. He also served on the Board of Directors of Total Outdoor Corp., where he also served as its Co-President and Chief Financial Officer. Prior to this, he was with Harte-Hanks, Inc., a NYSE-listed direct and targeted marketing services company. He served in various roles at Harte-Hanks, including as a member of the Board of Directors, President and Chief Executive Officer, Executive Vice President and Chief Financial Officer, Secretary, and Vice President – Legal.

Prior to joining Harte-Hanks, Dean served as Senior Vice President – Corporate Development & General Counsel of Hearst-Argyle Television, Inc., a NYSE-listed company, and its predecessor, Argyle Television, Inc. He previously served on the Boards of Directors of Argyle Security, Inc., where he chaired its Audit Committee, and New Vision Television, Inc.

Dean holds a Juris Doctor degree from Duke University and a Bachelor of Science degree from Miami University in Oxford, Ohio.

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