Rocky Mountain High Brands Retains National Digital Marketing and Social Media Partners for its Direct to Consumer Marketing Strategy and Announces Amazon Update
DALLAS, June 25, 2018, (GLOBE NEWSWIRE) — Rocky Mountain High Brands, Inc. (OTCQB: RMHB), a fully reporting lifestyle brand management company specializing in high-quality health and wellness products, announced today that they retained a Digital Marketing Agency, Tandem Theory, and a SEO and Social Media Guru, Giovanni Gallucci, to assist with the marketing strategy efforts for their Direct to Consumer Marketing Plan. The Company also announced an update on its HEMPd sales from Amazon.com.
Michelle Krebsbach, Director of Marketing for Rocky Mountain High Brands, stated, “With the Direct to Consumer model at the core of our strategy for marketing and sales efforts, we needed to bring in some heavy hitters in this field. Defining and connecting with our target consumers online is our first step to creating a loyal customer. The next steps are educating consumers, converting them to a sale, and retaining them. We are confident these digital marketing and social media partners will be instrumental in using “best practices” to carry out the steps of customer identification, education, conversion and retention.”
Krebsbach continued, “With a portfolio of national and international clients, both Tandem Theory and Giovanni Gallucci understand the magnitude of what it takes to get products sold online successfully. They have helped launch very successful brands.”
Krebsbach concluded, “Our category is exploding. We want to be ahead of the curve and the leader in innovation and growth. I’m confident we can get there with the help of our digital marketing and social media partners.”
Michael Welch, President and CEO of Rocky Mountain High Brands, stated, “We are excited about what our digital marketing and social media partners have already accomplished in the past thirty days, which includes:
- Optimizing our HEMPd.com website
- Building out and defining our consumer personas
- Creating content for paid ad campaigns
- Building the foundation on our social pages to enhance organic rankings
We can see the future in this category exploding with the expertise of our digital marketing and social media partners building on the foundation of what’s to come with our HEMPd brand and products. We are very fortunate to have both Tandem Theory and Giovanni Gallucci on our team.”
Welch continues, “Over the weekend, we received an update from Matthew Sabia, CEO of Good for You Brands, on our Amazon HEMPd sales. Mr. Sabia reported that the measures his team has taken with regards to our HEMPd products on Amazon have resulted in our HEMPd sales from Amazon nearly doubling each week in June. We are pleased that we are off to a very good start, even before we add our flagship waters to the product line.”
Welch concludes, “With the launch of our new HEMPd CBD water around the corner and HEMPd CBD flavored waters following close behind, our HEMPd brand and products will disrupt the CBD and hemp category. We will have one of the first full plant CBD waters and flavored water beverages on the market in this category. Our digital, social media and Amazon partners have the ability to get our products in front of consumers on a very effective basis. We are excited to see this growth while we continue to be innovative in this space.”
About Tandem Theory:
Tandem Theory is an integrated marketing services firm that helps clients dominate their market with unbiased perspectives, innovative strategies and crisp executions. Fiercely data and customer centric, the Company bridges the gap between the science of technology and the art of brand; connecting their clients’ customers to a carefully orchestrated network of touch points to create experiences that drive results. Some of Tandem Theory’s current and past clients include GameStop, Smoothie King, At Home, and Sally Beauty.
For more information on Tandem Theory, go to www.tandemtheory.com.
About Giovanni Gallucci:
Giovanni Gallucci is an Ad Age, Emmy, Telly, and Webby award-winning search engine optimization expert, social media specialist, and digital strategist who develops loyal, engaged, online audiences for brands in entertainment, fashion, food & beverage, sports, and technology.
For more information on Giovanni Gallucci, go to www.gallucci.net/work.
About Rocky Mountain High Brands:
ROCKY MOUNTAIN HIGH BRANDS, INC., (RMHB) is a publicly-traded, lifestyle brand management company that markets “good for you” products to health-conscious consumers. We leverage consumer trends and marketing insights for emerging product categories to create meaningful brand experiences.
We are committed to empowering, motivating and inspiring healthy lifestyle habits that touch the lives of everyday people. We reach those people with our brand messages and change people’s lives with our products. Wellness is a choice. Our mission is to help people who make that choice maintain it through developing everyday simple habits. Our products inspire people to choose wellness and healthy lifestyles.
The Company currently markets a lineup of two naturally flavored hemp-infused functional beverages. RMHB also bottles and distributes a naturally high alkaline spring water under the name Eagle Spirit Spring Water. In March 2018, the Company launched its HEMPd product line to include CBD-infused waters and functional beverages, and CBD-infused topicals and nutraceuticals. RMHB continues to be innovative through R&D bringing new products to market that provide consumers with options that feed our mission of healthy habits for life.
For interested investors, our stock symbol is RMHB.
For corporate information please visit: RockyMountainHighBrands.com
Visit us on Facebook: https://www.facebook.com/rockymountainhighbrands?fref=nf
Visit us on Twitter: #GetYourHempOn
Visit us at Investors Hangout: http://investorshangout.com/Rocky-Mountain-High-Brands-Inc-RMHB-69150/
Investors Hangout is the only authorized Investors blog page for Rocky Mountain High Brands, Inc.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
Michael Welch, President and Chief Executive Officer
John Blackington, Chief Commercialization Officer
Jack Eversull, President
The Eversull Group, Inc.
Phone: (972) 571-1624
Fax: (214) 469-2361